Live selling glossary / Platforms
TikTok Live (TikTok Shop LIVE)
Definition
TikTok Live is TikTok's livestream format; when a seller attaches TikTok Shop products to the stream it becomes a shoppable live, where viewers tap pinned products and check out without leaving the video. Sales are fixed price rather than auction.
TikTok's advantage is reach: the For You feed can push a live to people who have never heard of the seller, so rooms are larger and churn faster than on auction platforms. The trade-off is that the sale amounts are not visible to anyone but the seller and TikTok, so third-party benchmarks for TikTok Live cover viewers, chat and show length but not GMV.
Affiliates and creators run many TikTok Shop lives on behalf of brands for commission, which is why creator programs and sample requests are part of the TikTok live selling vocabulary and not the Whatnot one.
The number
The Live Selling Index reports TikTok Live show length, peak viewers and chat volume; sale amounts are not observable on the public stream. See this week's figures.
Related terms
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Ghost Agentreads chat velocity, auction pacing and room turnover on your shows and your competitors' shows while they run, on Whatnot, TikTok Live, eBay Live and Fanatics Live. Seven days free.
Start your free trialPart of the live selling glossary (43 terms). Cite as: “Ghost Agent, Live Selling Glossary, https://www.ghostagent.ai/glossary/tiktok-live”.