Data / Live Selling Index
Live Selling Index: weekly benchmarks for Whatnot, eBay Live, TikTok Live and Fanatics Live
By the Ghost Agent team · Week 2026-W45 · Window October 9, 2026 to November 8, 2026· Updated every Monday
Observed numbers from 15,060 live shows and 2,393,866 sold items in the trailing 30 days, refreshed weekly. Every week keeps its own URL, so anything you cite stays put. Quote freely; a link back is the only ask.
This week on Whatnot
- Median show
- 240 min
- Median peak viewers
- 102
- Median sales per show
- $5,766
- Median sales per hour
- $1,284
- Median item
- $29
- Sold 7pm to midnight ET
- 32.6%
Trend across weeks (Whatnot)
The median show on each platform
Completed shows 10 minutes to 12 hours long, October 9, 2026 to November 8, 2026. Sales figures cover shows where at least one sale was observed and are before fees and refunds.
| Platform | Shows (N) | Length, median / p75 | Peak viewers, median / p90 | Chat msgs, median | Shows with a sale | Sales per show, median / p75 / p90 | Sales per hour, median |
|---|---|---|---|---|---|---|---|
| Whatnot | 7,147 | 240 / 330 min | 102 / 544 | 522 | 80% | $5,766 / $17,800 / $45,425 | $1,284 |
| eBay Live | 4,619 | 16 / 31 min | 25 / 92 | 17 | 22% | $1,444 / $5,072 / $17,457 | $1,581 |
| TikTok Live | 2,348 | 262 / 423 min | 188 / 893 | 1,010 | n/a | n/a | n/a |
| Fanatics Live | 946 | 370 / 484 min | 40 / 107 | 582 | 87% | $4,754 / $17,139 / $88,503 | $889 |
- eBay Live: eBay Live events are short and many run with no auction, so most sessions end with no sale.
- TikTok Live: Sale amounts are not visible in a public TikTok Live stream, so no GMV is reported.
What an item sells for
Every sold item observed in the window, by platform. Placeholder amounts of $99,999 and above are excluded. Whatnot alone produced 1,969,815 observed sales worth about $201.5 million in 30 days.
| Platform | Items (N) | Median price | 25th / 75th percentile | Mean price | Bids per item, mean |
|---|---|---|---|---|---|
| Whatnot | 1,969,812 | $29 | $10 / $83 | $102 | 9.6 |
| eBay Live | 63,508 | $64 | $29 / $135 | $189 | 14.9 |
| Fanatics Live | 360,546 | $74 | $27 / $170 | $185 | n/a |
When Whatnot items actually sell (US Eastern)
Share of the 1,969,815 Whatnot items sold in the window, by the hour the sale happened. A flat day would be 4.2% per hour. 7pm to midnight carried 32.6% of the items this window.
| 12am 5.2% | 1am 4.3% | 2am 2.8% | 3am 1.9% | 4am 1.4% | 5am 1% |
| 6am 0.9% | 7am 1.4% | 8am 2.1% | 9am 2.9% | 10am 3.8% | 11am 4.2% |
| 12pm 4.6% | 1pm 4.5% | 2pm 5% | 3pm 5% | 4pm 5.1% | 5pm 5.5% |
| 6pm 5.7% | 7pm 5.9% | 8pm 6.8% | 9pm 7% | 10pm 6.9% | 11pm 6% |
Whatnot by weekday
| Day | Shows (N) | Median sales per show |
|---|---|---|
| Sunday | 796 | $6,363 |
| Monday | 914 | $5,166 |
| Tuesday | 1,004 | $4,782 |
| Wednesday | 1,055 | $5,628 |
| Thursday | 1,042 | $5,799 |
| Friday | 1,286 | $5,616 |
| Saturday | 1,052 | $6,899 |
How fast a show loses momentum
Whatnot items sold per 15-minute block, counted from the moment Ghost Agent started observing the show, over the first two hours. The first block carried 3.3 times the items of the 105 to 120 minute block.
| Minutes observed | Items sold | vs first block | Median price |
|---|---|---|---|
| 0 to 15 min | 150,538 | 100% | $34 |
| 15 to 30 min | 99,981 | 66% | $35 |
| 30 to 45 min | 79,339 | 53% | $36 |
| 45 to 60 min | 68,092 | 45% | $36 |
| 60 to 75 min | 60,641 | 40% | $36 |
| 75 to 90 min | 55,381 | 37% | $36 |
| 90 to 105 min | 50,065 | 33% | $35 |
| 105 to 120 min | 45,835 | 30% | $34 |
The clock starts when observation begins, which is usually but not always the start of the show, so read this as the shape of the curve rather than an exact schedule.
All weeks
Methodology
- Source: shows and sales Ghost Agentobserved on public live streams for its customers and their tracked competitors. Nothing comes from a platform's own reporting or a seller survey. No seller, buyer or room is named.
- Each snapshot covers the trailing 30 days: completed sessions 10 minutes to 12 hours long, and every observed sale under $99,999 (higher amounts are platform placeholders). Snapshots are taken every Monday and never edited.
- Coverage is the shows we watched, which skews toward active sellers and toward Whatnot. It is a benchmark set, not a census.
- Medians throughout; a few very large shows pull every mean up. Sales are gross observed order value before platform fees, refunds and cancellations. Times are US Eastern.
- Cite as: “Ghost Agent, Live Selling Index, week 2026-W45, https://www.ghostagent.ai/live-selling-index/2026-W45”.
See your own numbers against these
Ghost Agenttracks your shows and your competitors' shows live, so you know where you sit on every table above and what to change while the show is still running.
Start your free trialFrequently asked questions
How much does an average Whatnot show make right now?
In the 30 days to November 8, 2026, across 7,147 observed Whatnot shows, the median show with at least one sale cleared $5,766, the 75th percentile $17,800 and the 90th percentile $45,425. The median show earns about $1,284 per hour on air. Observed public sales, before fees and refunds.
How often is the Live Selling Index updated?
Every Monday. Each week's snapshot keeps its own permanent URL, so a number you quote today stays exactly where you found it. The headline page always shows the newest week and the trend across weeks.
What is the best time to go live on Whatnot?
By items sold, the evening: 32.6% of Whatnot items in the latest window sold between 7pm and midnight Eastern. The weekday and hour tables on this page are refreshed with each snapshot.
Where do these numbers come from?
Ghost Agent observes public live shows on Whatnot, eBay Live, TikTok Live and Fanatics Live for its customers and for competitor tracking. Each snapshot aggregates every completed show of 10 minutes to 12 hours in the trailing 30 days (15,060 shows this week) and every sold item seen in them, excluding placeholder amounts. Figures are observed, not reported by the platforms, and cover the shows we watched, not every show on each platform. No seller is named.
Related: the October 2026 benchmarks report, best times to go live on Whatnot and Whatnot vs eBay Live fees.