Live selling glossary / Metrics
Room turnover
Definition
Room turnover is how quickly the audience of a live show is replaced: the share of viewers who leave and are replaced by new arrivals over a given window. High turnover means the host is constantly re-selling the room on who they are and what is coming.
Feed-driven platforms have high turnover by design. Follow-driven rooms turn over more slowly but can hollow out without the viewer count changing much, which is why peak viewers alone can mislead. A host facing high turnover repeats the pitch, re-pins the headline item and runs more frequent giveaways; a host with a stable room can build toward a big item.
Related terms
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Start your free trialPart of the live selling glossary (43 terms). Cite as: “Ghost Agent, Live Selling Glossary, https://www.ghostagent.ai/glossary/room-turnover”.