Live Selling Index / Week 2026-W44
Live Selling Index, week 2026-W44
By the Ghost Agent team · Window September 28, 2026 to October 28, 2026 · Snapshot taken October 28, 2026
This week's snapshot is permanent and will not be edited. The index page always carries the newest week and the trend. Cite as: “Ghost Agent, Live Selling Index, week 2026-W44, https://www.ghostagent.ai/live-selling-index/2026-W44”.
The median show on each platform
Completed shows 10 minutes to 12 hours long, September 28, 2026 to October 28, 2026. Sales figures cover shows where at least one sale was observed and are before fees and refunds.
| Platform | Shows (N) | Length, median / p75 | Peak viewers, median / p90 | Chat msgs, median | Shows with a sale | Sales per show, median / p75 / p90 | Sales per hour, median |
|---|---|---|---|---|---|---|---|
| Whatnot | 6,459 | 238 / 327 min | 97 / 528 | 549 | 82% | $5,468 / $18,038 / $44,968 | $1,252 |
| eBay Live | 5,861 | 16 / 24 min | 23 / 59 | 13 | 22% | $601 / $3,076 / $12,069 | $1,201 |
| TikTok Live | 2,240 | 253 / 415 min | 182 / 928 | 930 | n/a | n/a | n/a |
| Fanatics Live | 698 | 374 / 475 min | 37 / 88 | 624 | 86% | $4,213 / $11,593 / $64,123 | $837 |
- eBay Live: eBay Live events are short and many run with no auction, so most sessions end with no sale.
- TikTok Live: Sale amounts are not visible in a public TikTok Live stream, so no GMV is reported.
What an item sells for
Every sold item observed in the window, by platform. Placeholder amounts of $99,999 and above are excluded. Whatnot alone produced 1,643,372 observed sales worth about $170.6 million in 30 days.
| Platform | Items (N) | Median price | 25th / 75th percentile | Mean price | Bids per item, mean |
|---|---|---|---|---|---|
| Whatnot | 1,643,384 | $27 | $10 / $81 | $104 | 9.6 |
| eBay Live | 62,058 | $54 | $26 / $120 | $176 | 19.7 |
| Fanatics Live | 273,144 | $74 | $28 / $165 | $196 | n/a |
When Whatnot items actually sell (US Eastern)
Share of the 1,643,372 Whatnot items sold in the window, by the hour the sale happened. A flat day would be 4.2% per hour. 7pm to midnight carried 34.6% of the items this window.
| 12am 5.4% | 1am 4.1% | 2am 2.8% | 3am 1.9% | 4am 1.2% | 5am 0.7% |
| 6am 0.7% | 7am 1.2% | 8am 1.9% | 9am 2.5% | 10am 3.4% | 11am 4.1% |
| 12pm 4.6% | 1pm 4.6% | 2pm 5% | 3pm 5% | 4pm 5.1% | 5pm 5.5% |
| 6pm 5.9% | 7pm 6.1% | 8pm 7% | 9pm 7.6% | 10pm 7.5% | 11pm 6.4% |
Whatnot by weekday
| Day | Shows (N) | Median sales per show |
|---|---|---|
| Sunday | 721 | $5,908 |
| Monday | 916 | $5,103 |
| Tuesday | 1,099 | $5,188 |
| Wednesday | 1,047 | $5,140 |
| Thursday | 955 | $5,051 |
| Friday | 944 | $5,604 |
| Saturday | 777 | $6,618 |
How fast a show loses momentum
Whatnot items sold per 15-minute block, counted from the moment Ghost Agent started observing the show, over the first two hours. The first block carried 3.2 times the items of the 105 to 120 minute block.
| Minutes observed | Items sold | vs first block | Median price |
|---|---|---|---|
| 0 to 15 min | 132,611 | 100% | $31 |
| 15 to 30 min | 89,277 | 67% | $32 |
| 30 to 45 min | 71,899 | 54% | $32 |
| 45 to 60 min | 61,267 | 46% | $34 |
| 60 to 75 min | 54,922 | 41% | $34 |
| 75 to 90 min | 49,384 | 37% | $34 |
| 90 to 105 min | 44,442 | 34% | $32 |
| 105 to 120 min | 41,130 | 31% | $32 |
The clock starts when observation begins, which is usually but not always the start of the show, so read this as the shape of the curve rather than an exact schedule.