Live selling glossary / Metrics
Watch time
Also called: Average watch time, Average view duration
Definition
Watch time is how long the average viewer stays in a live show before leaving. Platforms use it to decide how widely to recommend the stream, and hosts use it to judge whether the content, not just the inventory, is holding the room.
On feed-driven platforms watch time feeds the recommendation loop directly: longer stays earn more impressions. On follow-driven platforms it mostly predicts whether a viewer will be there when the item they want comes up.
Related terms
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