Live selling glossary / Operations
Post-show report
Definition
A post-show report is the summary of a live show after it ends: items sold, sales, fees, buyers, peak viewers, length, and ideally what to change next time. Platforms provide the raw numbers; analytics tools add the comparison with past shows and with other sellers.
The useful post-show report answers three questions: what sold and for how much, where in the show the money came from, and what one or two changes would have moved the result. Without the second and third, the report is a receipt.
Related terms
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