Live selling glossary / Show mechanics
Pinned item
Definition
A pinned item is the product the host has fixed to the top of the stream so every viewer sees it, usually the current auction or a featured buy-it-now. On TikTok Live the pinned product is the main purchase path.
Pinning decides what the room is looking at. Hosts pin the item they are talking about, swap it as they move on, and keep a high-margin BIN pinned during talk segments so idle attention has somewhere to go.
Related terms
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