Live selling glossary / Show mechanics
Buy it now (BIN)
Definition
Buy it now is a fixed-price listing shown during a live stream that any viewer can purchase instantly instead of bidding. Hosts pin BIN items so the room can buy while an auction runs.
BIN items carry a show through its quiet stretches: a viewer who lost an auction can still spend, and the host does not have to stop talking to run a timer. On TikTok Live every product is effectively buy it now, since the platform has no auctions.
Related terms
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