Live selling glossary / Metrics
Conversion rate (viewers to buyers)
Definition
Conversion rate in live selling is the share of a show's viewers who bought at least one item. Because viewers churn through a room, it is usually computed against unique viewers rather than peak.
Conversion separates reach from results. A huge TikTok room with a sliver of buyers and a small Whatnot room where a third of viewers bid are different businesses with different levers: the first needs better pinned products and pitch, the second needs more people in the room.
Related terms
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