Comparison / Ghost Agent vs Whatprofits
Ghost Agent vs Whatprofits
By the Ghost Agent team · · Whatprofits facts read from the vendor's site on October 11, 2026
Written by Ghost Agent, so read it that way. The short version: Whatprofits is profit and tax tracking from your own Whatnot CSV. Ghost Agent is live show intelligence and competitor tracking. They overlap less than the search results suggest, and the table below shows where.
| Ghost Agent | Whatprofits | |
|---|---|---|
| What it is for | Live show intelligence and competitor tracking | Profit and tax tracking from your own Whatnot CSV |
| Platforms | Whatnot, TikTok Live, eBay Live, Fanatics Live | Whatnot only, built for UK sellers |
| Sees other sellers' shows | Yes, any public handle you point it at (3, 5 or 10 by plan) | No |
| When it works | During the show, then a post-show report | After the show, from an imported report |
| Price | $89, $149 or $349 a month; 7-day free trial | Pro at £9.99 a month; 14-day free trial; free fee calculators |
| Pick it if | You go live weekly or more and want your next move called while the show is still running | You need a clean net-profit and VAT figure from Whatnot's messy export |
What Whatprofits does
Whatprofits imports the sales report Whatnot gives you, strips out shipping adjustments, fees and discounts, and leaves a tax-ready profit figure with expense tracking and VAT reports. It was built by a Whatnot seller for UK sellers, though it handles the US, Canadian and Australian marketplaces too.
It answers a different question from the rest of this set: not how to sell more, but what you actually kept. It has no view of other sellers and nothing happens during a show.
What Ghost Agent does
Ghost Agent watches a live show as it happens, on your handle or a rival's, and reads chat velocity, room turnover, auction pacing and who just walked in. When momentum breaks it tells you what to do while the show is still savable. It alerts you when a known high spender enters your room, keeps a price book for your category built from what is actually clearing across the platform, and writes the post-show report with three concrete changes for next time.
It covers Whatnot, TikTok Live, eBay Live and Fanatics Live and tracks competitor shows across all of them. It is also the most expensive tool in this set, and it is wasted on a seller who goes live once a month.
When Whatprofits is the better pick
Your problem is bookkeeping, not selling. For a tax-ready net figure from Whatnot's export at £9.99 a month, nothing in this set comes close, and Ghost Agent does not try to.
When Ghost Agent is the better pick
Your problem is the show itself: what to run next, why the room went quiet, what the rooms beating you are doing. Most sellers who need Whatprofits should run both; they do not overlap.
Try the during-the-show half for free
Seven days, your handle plus your competitors', nothing to install. Keep Whatprofits if it does a job this does not.
Start your free trialFrequently asked questions
What is the difference between Ghost Agent and Whatprofits?
Whatprofits is profit and tax tracking from your own Whatnot CSV (Whatnot only, built for UK sellers; Pro at £9.99 a month; 14-day free trial; free fee calculators). Ghost Agent watches live shows on Whatnot, TikTok Live, eBay Live and Fanatics Live, yours and your competitors', interprets what it sees during the show, alerts you when a known high spender enters your room and writes a post-show plan, from $89 a month with a 7-day free trial.
Should I choose Whatprofits or Ghost Agent?
Choose Whatprofits if: Your problem is bookkeeping, not selling. For a tax-ready net figure from Whatnot's export at £9.99 a month, nothing in this set comes close, and Ghost Agent does not try to. Choose Ghost Agent if: Your problem is the show itself: what to run next, why the room went quiet, what the rooms beating you are doing. Most sellers who need Whatprofits should run both; they do not overlap.
Is this comparison independent?
No. It is written and published by Ghost Agent. Every fact about Whatprofits was read from the vendor's own website on October 11, 2026 and is linked above. Where a vendor's pricing page did not load for us we name the tiers rather than quote a number.
Other comparisons: Ghost Agent vs Whatnot Spy, Ghost Agent vs FastMoss, Ghost Agent vs Kalodata, Ghost Agent vs Scan2Tray, Ghost Agent vs NotBot. See also Whatprofits alternatives and the full roundup of live seller tools.