Live selling glossary / Money
Net sales (net of fees)
Also called: Net proceeds, Take-home
Definition
Net sales is what a seller actually receives after platform commission, payment processing, refunds and cancellations are deducted from gross sales. It is the number that belongs in a profit calculation, not GMV.
Confusing gross with net is the most common mistake in live selling finance, including in fee-based agency agreements. Platform exports typically report gross and list fees separately; a seller's net is the difference, before shipping costs they absorb and the cost of goods.
Related terms
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